Privacy Policy

Your privacy is important to us. To better protect your privacy, Wisconsin Housing Alliance (WHA) provides this Privacy Policy explaining our information practices and the choices you can make about the way your information is collected and used. All capitalized terms not defined in this Privacy Policy shall have the meanings assigned to them in the Terms and Conditions for use of the Website, located here. Those terms and conditions are to be read in conjunction with and are incorporated by reference into this Privacy Policy.

The Information We Collect

The type of personally identifiable information that WHA collects is the information directly provided to us by a User, including: name, address, e-mail address, telephone number.  The Website also allows you to submit information about other people and entities.

WHA may also collect certain non-personally identifiable information when you visit the Website, such as the type of browser you are using, the type of operating system you are using, and the domain name of your Internet service provider.

How We Use the Information

WHA may use the information you provide about yourself to fulfill your requests for industry products listed or linked on our Website, programs, and services, to respond to your inquiries about our offerings, and to offer you other products, programs, or services that we believe may be of interest to you.

WHA sometimes uses this information to communicate with you, such as to notify you when we make changes to our Terms and Conditions or to contact you about a new program or service we are offering.

WHA uses the information that you provide to others to enable us to send them the relevant information which you have requested for them. From time to time, WHA also may use this information to offer other products, programs, or services to them.

WHA sometimes uses the non-personally identifiable information that we collect to improve the design and content of our products, programs, and services and to enable us to provide a more tailored interface for individual Users.

WHA may disclose your personally identifiable information in response to a law enforcement agency’s request or legal process, for example, in response to a court order or a subpoena.

Agents and contractors of WHA who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for WHA.

Although WHA takes appropriate measures to safeguard against unauthorized disclosures of information, WHA cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy or as otherwise permitted by law. Please see Section 5 of the Terms & Conditions.

On occasion, WHA may disclose personally identifiable information to companies whose practices are not covered by this Privacy Policy (e.g., marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that want to market products or services to you.

WHA may, on occasion, combine information we receive online with outside records to enhance our ability to market to you those products or services that may be of interest to you.

Collection of information by third-party sites and sponsors

The Website may contain links to other sites whose information practices may be different from ours. Users should consult the other sites’ privacy policies as WHA has no control over information that is submitted to, or collected by, these third parties. Privacy choices you have made on a third-party site or platform will not apply to our use of the information we have collected directly. Our site contains links to other sites. We encourage you to read the privacy policy of any linked sites.

The Website covered by this Privacy Policy sometimes may offer content which is co-branded with third parties (the “Co-Branded Content”). By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to use the Co-Branded Content. WHA has no control over third party use of this information. We encourage you to read the privacy policy of the sites containing Co-Branded Content.

WHA may use a reputable third party to present or serve the advertisements that you may see at our Website. Our Privacy Policy does not cover any use of information that a third-party ad server may have collected from you. We encourage you to read the privacy policy of any third-party ad sites.


To enhance your experience with our Website, many of our web pages use “cookies.” Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at our Website. However, once you choose to furnish personal information to the Website , this information may be linked to the data stored in the cookie.

WHA uses cookies to understand site usage and to improve the content and offerings on our Website. For example, WHA may use cookies to personalize your experience at our web pages (e.g., to recognize you by name when you return to our Website). WHA may also use cookies to offer you products, programs, or services.

Our Commitment to Security

WHA has put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

Effective Date and Amendments

This Privacy Policy is effective as of March 2021. WHA reserves the right to amend this Privacy Policy at any time for any reason. Amendments to this Privacy Policy will be posted to this site.

How to Contact Us

If you have any questions or concerns about this Privacy Policy or its implementation you may contact us at WHA by using the contact form contained on the Website.

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